Learning The “Secrets” of

A Guide Consider When Choosing Collection Services Provider

When you have a business that you run you will need to make sure that your customers who owe you money have paid on time to avoid any inconvenience. You will need to make sure that you hire a collection services provider who will be able to help you deal with the debtors who have failed to pay you. A lot of collection services providers are available and you will need to make sure that you choose the best one among them. The following are the factors that you will need to make sure that you consider when you are choosing the best fox collection services provider.

When you are choosing the best fox collections services provider you will need to make sure that you consider how long they will have been in operation. The many collection services providers that you will be able to get will have been in operation at different times and you will need to make sure that you find out. You will need to make sure that you choose a collection services provider who will have been in operation for a long time.

You will need to make sure that you consider the reputation that a fox collections services provider has when you are choosing the best one among the many that you will be able to get. It will be a good idea to make sure that you research on the many collection services providers that you will be able to get and know the reputation that each of them has. A good collection services provider that you will have to choose is the one that will have a good reputation for the time that they will have been in operation.

You will need to make sure that you consider the online reviews that a collection services provider has when you are choosing the best one among the many available. It will be a good idea to make sure that you read the reviews that the many collection services providers that you will be able to get have. You will need to make sure that you choose a fox collections services provider who will be having a lot of reviews that are good from the people they have served in the past.

When you are choosing a collection services provider you will need to consider how much they will charge you. You will need to choose a collection services provider who will charge you an amount that you will afford. These are the things to consider when you are choosing a collection services provider.

Researched here: anonymous

A Brief History of

Some Of The Benefits Of Outsourcing IT Services

Dealing with the IT workers is not an easy task to undertake. This is due to the fact that it needs more effort and time to monitor every expert in this field Now, there are numerous organizations prepared to deal with these administrations. This shows it is very simple to allow these specialists to handle your IT requirements. This is through outsourcing services. When you opt for these services, it is possible to acquire many benefits as explained below.

To start with, the cost necessary to keep up your staffs is exceptionally high. This demonstrates any firm dealing with permanent experts will find it hard to manage them. There are normal compensations for their administrations and this isn’t less difficult to bear. To make everything work, just make a decision of hiring the correct outsourcing experts. This is mainly because you will just pay for any services offered by these experts. For permanent IT experts to be excellent, they need to go for extra training. This is also another cost one is expected to incur in their investment. To minimize these expenses, just allow another company to present the necessary services.

So as to keep your IT workers, it is essential to locate a decent workplace for them. This is a thing that most organizations can’t stand to do. The extra room might be excessive for your trade. You can eliminate this issue by giving these pros a chance to deal with crucial IT services. By doing this, you will be able to get more space for other important duties. Your HR employees may be overpowered while managing the IT group. To guarantee your HR workers are continuing with their obligations well, simply ensure you get this organization close by.

There are times when one will need doing more than a single task. This is not an easy thing for them and it is good to look for the outsourcing company. Here, the company will take care of all the needed work thus making your workers more productive. Most of these specialists can show a bigger number of administrations than your ordinary specialists. This allows the company to have the best IT services it deserves. To learn more about the proposed services, just use this online page given here.

When you observe these gains, it will be good to deal with this firm for additional services. You can connect with it through the presented websites. It is at this link you are going to discover more about the best ways of maintaining a good business.

Tips for The Average Joe

Factors to Consider When Finding the Appropriate Junk Vehicle Buyer

A junk motor is a category of a vehicle that may be of no use to you or it does not even work at all. You can get cash for cars near me if at all you have a motor that is not useful to you. There are experts who can buy my car for cash and provide cash for my car after the selling process. You will find a lot of dealers where you can junk my car for cash so you also need to be careful with the seller you select. The article you will come across here will educate you on the factors you can always concentrate on whenever you wish to sell your car for cash.

It is required that you consider the credibility of your junk car company you want to select. You have to confirm that you are selling your car to the appropriate buyer by checking their authorization. It will be a good idea if you request the buyer you have come across to provide you with documentation that shows they have been allowed to purchase junk motors from their owners. You must ensure you junk my car near me to a firm that you are sure they have followed to all standards that are set for them. You should pick a junk car store that is authorized by the appropriate firm since some may even provide you with inappropriate documents.

You will be required to consider a service provider who you can trust. You will need to look at the name this professional has out there so you will know more about them. However, you can also look at reviews from different people who have sold their car to this company as well. Before you sell your car, you need to have all the paperwork of your vehicle. Numerous dealers you will come across will require you to have details about your car in the form of papers. However, others will not even concentrate on that. You need to research if the junk motor buyers you wish to sell your car to have been registered with any misconducts since they started purchasing these cars.

You can go ahead and look for these service providers online using the internet. You will see numerous junk motor companies that purchase these cars over the internet so you have to know the one you want as well. You need to possess details about this firm by learning more about them on their page.

You should ask other vehicle owners who have sold their junk motors to recommend you a buyer you can sell you motor to.

3 Tips from Someone With Experience

Guidelines for Hiring a Collection Agency for Your Business
Every business owner must love and treasure their businesses very much. Because of this, most entrepreneurs avoid getting people who are not professionals to help them in anything that involves their business and they make sure that whatever they do to their business is done in the best way.
A business might have some issues at one point where they might receive a bounced check or debtor not paying them on the right time. However, it might be hard to collect all these debts without legal training.
In most cases firms that undergo through such issues always love hiring collection service providers who are trained. By hiring a collection agency to help you out, you will be in a position of getting your money and not waste a lot your time. When it comes to debt collection companies, they have enough service providers who work hard to make sure they have offered their clients the best services and do not take a lot of time before accomplishing a certain task.
Entrepreneurs should not be worried about the debts created in their businesses since there are many debt collection companies in the world. fox collection agency has several businesses that they work for. Debt collection agencies have many employees in order to make sure they are able to serve several businesses that might be needing their help at the same time. You can hire an agency that has been hired by another business.
Entrepreneurs should always avoid choosing any debt collectors they think of. It is difficult for one to trust anything that has to be involved with your business. You must always take some time and make sure you are doing the right thing. Entrepreneurs should always consider some factors before they go choosing any debt collectors to work for them. Below are some of the things that you must consider before you choose any collection agency to work for your business.
You need to consider knowing a few debt collection agencies whom you can chose to help you. When the time for collecting your debt comes, you might find yourself in a situation where you do not know of any agency whom you can hire. In most cases, people who go through such moment end up not hiring any agency since they do not have an option. Hence, it is important if a business owner knows of any agency they can chose to work with. Doing this, you will save a lot of your time.

The Five Pillars of Marketing Success

Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.


Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing

I’m feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted.

That’s usually a sure sign to just take it easy.

My younger self would have just pushed it and probably got hurt. I’m older and wiser now, over the years I’ve learned to listen to my body. Especially, when it comes to lifting weights.

The weights are merciless.

It’ll break you if you’re not careful.

Yesterday, I covered the 7 powerful strategies to implement before you start Internet Marketing for your local brick-and-mortar, e-commerce and start up business.

These are areas the majority miss the boat on and it costs them in money and time.

My intention with yesterday’s article was to help you get up to speed quickly without making costly mistakes. Click here to read yesterday’s article.

A client asked me earlier this morning: Eric, if you were to distill down the most important steps to start profitably Internet Marketing, what would they be?

I thought the answer to this question to be the perfect follow up to yesterday’s article because it’s scary when you first start Internet Marketing. I know from personal experience.

Not to mention a little bit intimidating. However, if you follow these six steps, you can begin Internet Marketing with a solid foundation.

A solid foundation is key to growing a successful business that leverages proven 21st century marketing strategies and technology.

Here are 6 simple (not easy) steps to profitable Internet Marketing:

1. Decide on an Internet Marketing (IM) model. There are 3 proven IM models you can deploy now.

Tomorrow, I’ll go deep into these IM models that are proven time and time again to work like gangbusters!

You’ll then be able to decide which model to deploy that suits your style and unique talents.

For now, let me give you a quick introduction to these IM models so you can get started in the right direction:

First, there’s Affiliate Marketing that involves promoting someone else’s product or service for a significant share of the sale.

Typically, most affiliate programs are commission based.

The second IM model is Info-Product Creation where you create a digital product such as an eBook or multi-media course. Your content is protected in a membership site.

Third, there’s Service-based models that involves you providing a service. The service can be delivered online or offline but you’re advertising and marketing that service online.

Dahl Integration Marketing is a great example of all these IM models.

We have our own Info-products that we promote, we also promote others products and services.

And we have our own Funnel Vision Method suite of services that helps businesses grow their lead, customer and patient base.

Fourth, you can sell products using online shopping centers such as Amazon and eBay.

2. Decide what you want to sell. After choosing an IM model you prefer, it’s time to decide what you want to sell. Let’s use affiliate marketing as an example.

What product or service do you want to promote? ClickBank.com has tens of thousands of digital products that you can promote as an affiliate.

You can promote e-business products, health & fitness, spiritual products and more. The best way to decide on what to sell is to start with your passion.

What are you passionate about?

What is it that really drives you to get up in the morning?

From my experience, you’ll find out that pursuing something you actually love (or interested in) makes it a lot more fun and interesting.

If you’re going to go the “services” route, you need to decide on what you want to offer as a service.

Are you good at writing?

How about designing?

If you’re already an established business offline, like many of my clients, then consider taking your proven service online.

3. Create or prepare your offer. Let’s say you go the product creation route. The next step is to create your product.

If it’s an eBook you’re creating, either write it or outsource the writing (more on this topic will be explained in later articles).

As a general guide, if you have time, create the product yourself. On the contrary, if you don’t have time, outsource it. Both paths have its own pros and cons, but I’ll explain more in later articles.

If you’re promoting a service then all you need might be a simple sales page. Obviously, without exposure you won’t make any sales, so you need traffic.

Follow these next 4-6 steps to make sure your business thrives with more leads, clients, patients and referrals effortlessly…

… Contrary to popular belief successful Internet Marketing goes way beyond just maintaining your website.

It’s also about growing your business strategically so you can EXTRACT profits in the long run. Here are three essential steps to follow to ensure your business stays profitable while you make the offline-to-online transition.

4. Attract More Traffic. No, this doesn’t involve driving around town avoiding city traffic. The term means increasing the number of times people come to your website through searches and links on other sites, because they’re looking for the products and services you have to offer.

This requires you to find as many ways of attracting traffic as you can. There are never any guarantees that one method for getting traffic, will even work, let alone, work well enough to bring in plenty of extra business or keep working long-term.

Diversification is the name of the game when it comes to traffic generation.

You can use:

Article marketing
Email marketing
Pay-per-click advertising
Solo ads
And other methods to help get more people to check out your offers and hopefully become leads and ultimately loyal customers.

NOTE: If you’re interested in mastering traffic, I recommend you purchase one of our best-selling products, Internet Traffic Mastery.

5. Make sales.

PRO TIP: Once you have people visiting your sites, send new traffic to a landing page (I’ll share more on this strategy in later articles).

You’ll start seeing sales happening as people find you through your digital advertising methods and join your email list.

The success you experience will depend on how consistently you advertise and market your business. Repeat customers are the best so always look after every client you attract.

Eventually you should start to make regular sales but it won’t happen overnight. You have to give yourself time to build your pipeline.

For instance, just having 20 people on your list, although a great start, isn’t going to lead to serious success.

It’s the consistent additions to your list over time, that’ll lead to serious success…

… Levels of success you can’t even dream of…

… until it happens to you!

Stay consistent my friend!

6. Keep your clients coming back for more. Making the right first impression on your clients will get you that first sale.

It’s critical to take good care of current customers because it’s far easier to keep a customer, than to acquire a new one.

Do everything you can to outperform your competitors, in every possible way, so that your customers have no reason to go elsewhere.

In conclusion, I just gave you a taste of how Internet Marketing works and tomorrow I’ll start a deep dive into the 3 IM models to help you choose the one that suits you best.

I know there’s one that will suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.

These 3 IM models are known to have launched thousands of Internet businesses all over the world, help startups become successful and scaled local brick-and-mortar businesses…


Some Straight Talk on Affiliate Marketing

My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion.

I definitely like the superhero shows. I grew up watching Christopher Reeve’s Superman films and reading comics.

But when I got home, I decided to take a nap…

… and that nap turned into sleeping through the night!

Remember, yesterday I gave you a taste of how Internet Marketing works. Click here if you missed it so you can catch up!

I know there’s one that’ll suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.

These are known to have launched thousands of Internet businesses all over the world and helped local brick-and-mortar businesses see profits early.

And today I’ll start examining for you the 3 Internet Marketing (IM) models for you to choose from, starting with Affiliate Marketing.

This model is all about you joining forces with an online seller or retailer. I’ll refer to them as merchants for the rest of this article.

The revenue will be shared by you and the merchant.

How does it work EXACTLY?

Well, income is usually generated through visitors clicking through to your landing page via an ad you posted. Or through purchases from clients, who have visited your landing page.

How you’re compensated, ultimately, depends on, one of three types of Affiliate Marketing you choose to work with:

1. Pay per Sale Affiliate Marketing – this will allow you to earn income from sales finalized through advertisements you post.

The merchants will monitor your activity through these sales.

Every time they close deals originating from your ad, you’ll receive a percentage of the income or a fixed commission, depending on the number of sales finalized. One example is ClickBank.com.

2. Pay Per Click Affiliate Marketing – this model is all about linking the merchant’s website to your own website. Say the merchant pays to have their ad posted on your page. Every time a visitor clicks the link that leads to your affiliate merchant’s page, you’ll earn a fixed amount.

3. Pay per Lead Affiliate Marketing – In this case, you’ll accept advertisements posted on your website. When leads originate from the ads or links on your website, you’ll get compensated.

How are payments made?

Payments are made instantly, weekly, bi-weekly or on a monthly basis. The payments you receive will be determined by the commission rate your merchant gives affiliates.

Personally, the affiliate program Dahl Integration Marketing prefers uses Click Bank for payments. I have it set up to pay us weekly.

There are several ways to get your payments:

One is via electronic banking by way of payment or financial websites.
Money can also be wired through to your personal or business bank account – this can also be done online or through direct bank deposits.
A regular check can be mailed to you.
Another popular way to receive payments is via PayPal.
What Skills Are Required to Start an Affiliate Marketing Business?

You need to know pay-per-click advertising, email marketing and copywriting.

Advantages of Affiliate Marketing:

1. Generally speaking, you don’t need to spend a lot of cash to get started. Most Affiliate Programs are free to join although they’ll ask you to apply.

That said, there are Premium Affiliate Programs where affiliates pay a licensing fee of $1,000 or more.

2. You can earn money while you sleep. Who doesn’t want to earn more cash in the middle of the night?

When this first happened to me I felt an enormous weight lifted off my shoulders because income wasn’t always dependent on my time.

3. It’s one of the easiest ways to earn income (when you compare it to creating and marketing your own products) because you shorten the time to market.

When you create your own products and services you’re on the hook to prove that it can sell. This initial test campaign can cost thousands of dollars to prove your offers’ feasibility.

Conversely, you can simply promote a popular product that’s already proven successful and skip all the trial-and-error and initial ‘cold-hard’ cash outlay.

Whether you’re in this as a part-time source of income or as a long-term business, affiliate marketing is still one of the best ways to earn income without all the typical hassles of managing a business.

4. If you’re successful, you’ll always be up-to-date with what’s going on in the world of Internet marketing. This is a great opportunity for you to find or create different products and services to feature on your website.

5. You’ll also have opportunities to work with other affiliate marketers and increase your earnings together.

The Downsides to Affiliate Marketing

Although you can make a living with affiliate marketing, there are a couple of downsides to this model that you should know.

Once you have all this information, you can devise plans to help you avoid these potentially costly problems:

1. As an affiliate, you may fall victim to shady businesses and, in turn, you may be accused of deceiving clients.

To make sure that you keep this from happening, you have to screen all your merchants. Verify their products and check if their actual businesses are legit.

A rule of thumb is to first become a client of the merchants you plan to work with. What’s more, it’s always easier to sell a product or service you believe in, because you’re a client and can speak from your own experience with the product.

You also need to read the fine print in the contract of affiliation before finalizing the deal.

2. You’ll stop earning without prior notice. This can happen if you do not regularly communicate with your merchants.

Merchants can stop or discontinue production of products without informing their affiliates (and in some cases go out of business) so be sure to stay in touch with your merchants to avoid this problem.


Marketers Need to Know: Where Are They? Where Are They Not?

When I was a student, I must admit I thought it really didn’t relate to my (limited) worldview. Since then, I’ve found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.

Even in this age of GPS on your mobile phone, physical maps can give very useful information to marketers and managers at minimal cost. Companies analyze where customers come from. Just as importantly, they also analyze where customers do NOT come from. This is particularly useful for:

  • Discovering the effect of advertising and use of media;
  • Whether to invest in opening new locations or closing old ones;
  • Directing salespeople to geographic areas;
  • Aiding analysis of market penetration and market share;
  • When overlaid with demographic data, to see whether an area meets the ideal customer criteria;
  • When planning a sales trip to a regular client, a salesperson can determine where to do some prospecting;
  • Figuring out logistics in moving inventory from one location to another;
  • Determining boundaries for promotions, especially when using direct mail (and before you send an email, direct mail can still be a very effective medium for some businesses).

Many companies use software that can map customer distribution and market penetration to optimize their delivery or service resources. A small company that serves a limited geographic area can find it easier and more economical to use a manual method.

One company, which serves a three-county geographic area, mounted a regional map on the wall. They use different colors of pushpins to show addresses of new customers and old customers. Every three months they take a photo of the map and compare the current distribution of customers to photos from previous time periods. While this certainly isn’t a precise statistical study, general advertising and customer purchasing patterns show up vividly. Future promotional and advertising plans can be made from this information. Naturally, they remove the pushpins after they take the photo and start over.

The same principle can apply if your market is more local or much larger using zip code, state, or national maps. So, take a geographical analysis approach to track marketing results, get a better understanding of your customer and prospect base, and increase the return on your advertising investment.


Marketing Examples For An In-Home Care Services Company

When marketing an in-home care service, it’s important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.

First, I’d like to point you to a short introduction opener; a 20-second speech – even if you talk slow. You should deliver this message with emotional passion. You can use it to explain your services to anyone at any time – at a Chamber of Commerce Mixer, leads club meeting, local service club or before a speech on the topic.

20-Second Introduction:

I am _____________________, we are putting the “caring” back into in-home care. Our trained, devoted, and background checked caregivers treat every client like family. It’s in our ___________ Care Services DNA. We help seniors stay happily in their homes and age with dignity.

— —- —

60-second pitch for: radio ad, chamber mixer introduction, elevator sales pitch

We help seniors stay in their own homes aging with dignity – we prepare meals, pick up items from the store, drive seniors to the doctor, pharmacy, hair salon, or coffee shop.

We remind seniors when it’s time to take medications, and help them with very personal stuff like taking a bath. Our goal is to provide companionship, assistance, and prevent falls and clean up a little around the house – making beds, helping with laundry.

You see, we want to put the “caring” back into the in-home care industry. Our seniors are not captured customers for extracting exorbitant fees – our seniors are real people, who deserve the best. We will all be seniors one day, it’s time for change is now.

Our team of care professionals make all this possible, and we have some of the best clients in the world, and we thank them for making us number one in ________ County – This is what makes our work so rewarding.

—- —– —–

As you can see by these examples, the dialogue has to be about them, your clients, not about YOU or your company. Too many companies miss the opportunity to talk with their potential customers and instead end up talking at them, and telling them how great they are. That’s not needed, customers need to know what’s in it for them and why they should choose you. I hope this help you with your online marketing strategy.


Working Effectively With Millennials

If you are from an earlier generation than the generation classified as Millennials, you probably view business and technology differently than younger generations do. In fact, you probably see obvious differences, at least on the outside.

The negative (and somewhat unfair) reputation of Millennials
Millennials (those born between 1977 and 1992) have some negative qualities attached to their generation. Then again, that can be said of every generation. If you are confused about that age range, it is probably because Millennials used to be known as the generation that was born between 1980 and 1992. However, that has been revisited to include additional years on the front end. Anyway, some of the negative qualities that have been assigned to that generation are not deserved and some are. Of course, the other thing to keep in mind is that there are exceptions in every group of people and generalizing never really got anyone anywhere good.

Some of those negative attributes are:

  • A strong sense of entitlement
  • A constant pursuit of praise or compliments
  • Continually having their faces buried in their phones or other mobile devices

While those attributes are based on facts, there are also a lot of positive attributes that should be acknowledged. In fact, those positive attributes outweigh the negative ones and that is exactly how you should think about Millennials. They have a lot of strengths and other generations can actually learn a great deal from them. You just need to be open-minded about it.

Here are some of those great attributes that should be leveraged by older generations.

  • Accept that the world is changing and embrace the change: With the way that technology is coming at you at such a pace, it is critical for your business that you not only accept that change is all around but that you also embrace that change in the best way that you can. The fact is (of course, there are exceptions, just like with anything else) that Millennials are extremely technology-savvy. That doesn’t just mean that they are only knowledgeable about how to effectively use the technology that we have now. It also means that they are forward-thinking and creative about technology that will be emerging in the near and distant future. Of course, that translates to business in an extremely impactful way as well.
  • Multitasking more effectively in business: In the fast-paced world in which we live, Millennials have learned to adapt (or they were born into it to a great extent) to whatever comes their way. Not only are they comfortable in this sort of an environment but they flourish and truly shine. Another one of the core values of Millennials is that they feel very strongly that there should be a work-life balance that keeps them healthy. They love their work but they also want lives. They won’t allow work to replace life, ever. The truth is that if the employees are happy, they will be more productive and the quality of the work will be better. It is truly a win-win situation.
  • Cultivate your passion(s): Another core value of Millennials is that they don’t like to waste time on things about which they are not passionate. They feel that it is uninspiring to “waste” time at work or at home and they will never be even remotely satisfied with working just to collect a paycheck. It will never be enough for them. In other words, they will never agree to settle.
  • Millennials are not afraid to take risks: The truth is that Millennials want a great deal out of life, which they are willing to take risks to achieve. They generally don’t view failures as failures. They consider them learning experiences instead, which, of course, is a much healthier way of viewing it.
  • Millennials are happy to pay it forward: They care about the world in which they live and they want to make it a better place for them and for others. At the same time, they want to live comfortably. They are very happy to use the tools at their disposal to do what they can to carve out a great world. They are certainly not an apathetic generation. In fact, they are the opposite.

Conclusion
Millennials are a generation of people who feel that the world is theirs. However, with that in mind, they are also willing to work hard to ensure that the world in which they live is the best that it can possibly be for everyone who lives in it. Millennials embrace change as it comes about. They are also open-minded about accepting new ideas. Other (older) generations can certainly learn a great deal from them so that everyone lives in greater harmony.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.