To become a successful Judi online business, you need to find ways to stay a step ahead of your competition. Doing so is often easier said than done, and there’s no simple answer to how to beat your competition.
Competition exists in every market. Smarter companies nullify the effect of competitors in order to stay ahead in their industry and/market.
How do they do that? Here are five simple, yet powerful ways to beat your competition.
- Find and then solve your customers’ pain points.
One likely way to beat your competition is to address the needs of your shared target audience better than your competition can. Ask open-ended questions to find exactly what your customers want while using your products or services.
Certain questions that identify pain points may be especially effective to ask your customers. These questions include:
What is your company’s biggest obstacle to growth?
What is your biggest personal obstacle?
What matters the most to your supervisor?
Which tasks occupy most of your time?
What are your complaints?
What might account for any recent business or customer losses?
After you identify a customer’s pain points, you can attempt to solve them by discussing their issues using terminology that the customer uses. Once you have a clear picture of the issue, the next step is to ascertain who at their company can solve those pain points and who is authorized to purchase your products and services. (This individual is not always the same person who can solve the pain point.)
It’s important to focus your efforts on trying to provide solutions to customers’ issues, not just trying to sell them your products or services. Take as much time – whether that involves several phone calls, or weeks or months of emails and follow-ups – to identify and solve your customers’ pain points.
- Find a niche in the market via storytelling and specialization.
It’s tempting to daydream about what it would be like if you had no competition at all. When you build a niche, you come much closer to achieving this ultimate goal.
That’s because a crowded marketing has far less room for expansion. To compete in a crowded market, you need a unique selling proposition. The more unique it is, the less room for competition there is.
Storytelling is a great way to build your niche by creatively crafting stories around your products. Through the use of stories, you can become a part of your prospect’s lifestyle and not remain a stand-alone product or service. Burst offers free stock photography that you can use for creating and promoting stories about your brand across social media.
Specialization leads to a scalable and successful business. A niche market is reliable, and the prospects are easier to target. Moreover, the customer retention rate is good. Start targeting locally relevant platforms where your target customers are, and adopt a niche marketing strategy for them.
Similar to identifying and solving pain points, developing a niche via storytelling and specialization can be a long-term effort. Take several weeks to devise your story and then regularly turn this story into content such as blog posts and email marketing campaigns. Specialization can also be a long-term process, as it can involve gradually scaling back products and services that no longer fit into your niche.